The Richborough Way
Our distinctive approach to land promotion
The Richborough Way is Richborough’s distinctive approach to land promotion, combining industry-leading expertise, data-led decision-making and design excellence to unlock the true potential of Britain’s land. ​
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Rather than following a standard planning process, it brings together Richborough’s in-house planners, surveyors, architects, urban designers, engineers and technical specialists from the earliest stages of every project.
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This multidisciplinary approach ensures decisions are informed by evidence, shaped by high-quality design and focused on creating long-term value and better outcomes for landowners, communities and the environment.
What The Richborough Way means for commercial development
For industrial and logistics land, The Richborough Way means considering
market demand, planning, technical constraints, infrastructure, design, sustainability, viability and deliverability together rather than in isolation.
Our teams collaborate from the earliest stages to understand the site and its context, establish a clear vision and identify an effective strategy for promotion.
Throughout the process, proposals are tested and refined as new evidence emerges and market and planning requirements evolve.
Data-led decisions
Evidence informs our decision-making throughout the promotion process.
From market demand and planning policy to technical constraints and viability, understanding the evidence helps us identify opportunities, manage risk and make better-informed decisions about the land we promote.
Design from the outset
High-quality design isn't something we add at the end of the process.
Our in-house design specialists work alongside our Commercial, planning and technical teams from the early stages, helping create masterplans that respond to the site's context while meeting commercial and operational requirements.
Our Better Places commitment
Environmental, placemaking and community standards are also an important component of The Richborough Way.
Our Better Places Commitment sets out the standards we aim to achieve across our sites and helps us consider how development can create longer-term value and better outcomes.
From land to delivery
Securing planning permission is an important milestone – but it isn't the end goal.
We want the sites we promote to move into delivery and create the employment space, investment and economic benefits for which they were planned.
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That focus influences decisions throughout the promotion process, from site selection and due diligence to masterplanning, planning and disposal.
Land promotion, powered by The Richborough Way.