How commercial land promotion works
Commercial land promotion is the process of identifying the development potential of land, securing an appropriate planning permission and creating a marketable opportunity for eventual sale.
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Richborough Commercial manages and funds that journey, bringing together planning, land, design, technical and commercial expertise at every stage.
1
Initial site appraisal
We start by understanding your land and your objectives.
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Our team assesses location, planning context, access, infrastructure, constraints, surrounding uses and commercial potential.
2
Agreeing the Promotion Agreement
Where we believe there is a viable opportunity, we agree the basis on which we will promote the land in partnership with you.
The land remains in the landowner’s ownership throughout the promotion process.
3
Creating the strategy
We determine the most appropriate route for the site.
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That may involve a planning application, Local Plan promotion, strategic planning or a combination of approaches.
4
Building the evidence
We undertake the technical and environmental work needed to understand the site and support the planning strategy.
5
Developing the proposals
We create a development proposition informed by planning policy, technical evidence, site context and commercial demand.
6
Planning and engagement
We manage engagement with the local planning authority and relevant stakeholders and progress the site through the appropriate planning route.
7
Securing planning permission
We manage the planning process and work to secure the strongest appropriate planning outcome.
8
Taking the site to market
Once the appropriate planning position is achieved, the land is marketed to credible purchasers.
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Potential buyers can then compete for the opportunity once the planning position and value are clearer.
9
Selecting the right purchaser
Offers can be considered on price, certainty, terms, proposed uses and phasing.
10
Completing the sale
We manage the process through to completion, with our fee paid from the eventual sale proceeds.
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The Richborough Landowner Guide also illustrates the promotion journey as a 10-step process from initial site appraisal to development beginning on site.
Landowner Brochure Jan 2026 DIGITAL.pdfPDF
